The mark consists of a circular design made with the words "HOTEL LUNA MYSTICA" creating the top arc, the words "TAOS, NEW MEXICO" and "EARTH" creating the bottom arc, where a vertical line is presented the word "MEXICO" and "EARTH". The letters "ESTD" are on the left side and the year "2017" is on the right side of the circular design. At the center of the circle is a drawing of a sky made up of a crescent moon surrounded by multiple stylized stars. Underneath the sky is a drawing of three mountain peaks with two stick trees on the left and right sides of the circle. In the center of the circle is a drawing of a coyote's face made up of geometric shapes surrounded by broken horizontal lines.
HOTEL LUNA MYSTICA ESTABLISHED TWENTY SEVENTEEN TAOS, NEW MEXICO | EARTH
Color is not claimed as a feature of the mark.
The English translation of the word "LUNA" in the mark is "MOON". The word "MYSTICA" has no meaning in a foreign language.
"HOTEL", "ESTD 2017", AND "TAOS, NEW MEXICO"